Browsing online, it surprises me just how many complaints there are about the centralized drop ship source Doba.com. It seems that the vast majority of Doba complaints only come from people who don’t know what the system does, or have used it in the past prior to many changes being instigated, so let’s set straight some myths about the Doba model so that you can judge for yourself whether this is a great way to buy wholesale products or not.

The first thing to note is that Doba themselves is not a wholesale supplier. They don’t claim to be. What they are is a centralized wholesale source where you can get the lowest possible prices for drop ship goods to sell in your online retail store.

So this is something completely unlike traditional wholesale sources where you deal with the wholesale supplier, make a bulk purchase, then hold the goods while you wait to sell them all off. The primary advantage that Doba has is that they offer drop shipping. If you don’t already understand what drop shipping is – let me explain briefly.

Drop shipping is where you promote a third party wholesale supplier’s items for sale via whichever you choose. It may be an eBay store, Craigslist, a catalog or your own online presence. Whatever method it is, you don’t order any items until you have made a sale. Once a customer has made a purchase from you, you raise the order with Doba and instruct them to ship directly to your customer.

Because Doba is a centralized drop ship service, they in turn order the wholesale supplier to ship the item to your customer.

Many people get confused the model Doba is implementing as a middleman service, when in fact this is not true. You will pay Doba a monthly subscription fee to use the service, but this subscription fee covers the vast amount of time and effort you would have to spend should you have to place orders for all your products with numerous different dropshippers.

Doba is like a one stop shop for your business. When you are on the look out for products to sell, you go to Doba, when you need to place an order, you go to Doba, when you have to pay for products, you go to Doba – so it’s much simpler to manage your business because you are only dealing with one entity rather than the various ones you would need to deal with to source all the wholesale products that you sell.

It’s this new type of business model that see so many Doba complaints receiving – people simply don’t fully understand that this is a different and more efficient way of doing business. One of the best things about businesses like Doba is that they can obtain a much better price as a large buying entity than you as an individual could ever hope to achieve with a wholesale source.