By far the most popular question I hear from entrepreneurs stating to sell on eBay is “what do I sell?” That is a question that if you can properly answer, you’ll have success on eBay. What’s my answer? I’ll tell you in a minute. First, I need to explain why it’s so easy to get stuck here. (Don’t worry, I’ve been there too.)

I believe it’s because eBay is such a product-focused business. You buy product at a discount, you sell product at a profit. Buy low, sell high. Simple model, right? You’re probably saying, “yeah, I know that,” but hear me out.

Someone who would get stuck figuring out which product to buy would also be someone who might get stuck on which stock to buy. Let’s say we want to buy stocks. It’s the same model as buying product for eBay, right? It’s to buy it for a low price and sell it for a higher price. Whether it’s a company stock or an product to sell on eBay, you need to figure it out in the same way.

Think about what a successful stock trader does. They first of all know what to look for. They look at the market. They check the price. They figure out if they’ll be able to sell it for more in the future. Then they make the call.

A good trader will tell you that they aren’t looking at one particular stock all the time. Instead, they are looking for certain qualities to find the next great stock. They know what those qualities are and then they train themselves to look for those qualities. They filter through the thousands of options to find the real winners. You need to do the same thing on eBay. You need to know what to look for and then always be looking for it.

So what’s the key ingredient to find product to sell on eBay? It’s all about having the proper mindset. By training yourself to see opportunities, you’ll be prepared for them when they arrive. There are literally products all around you to sell on eBay. It’s just getting yourself in the proper business mindset to see the opportunities, and training yourself to be able to recognize a winner when you see one. We call this “the Seller’s Mindset” which means you’re always looking for things to sell on eBay.

But I haven’t completely answered the original question: “What do I sell on eBay?”

If you’re brand new to eBay, my recommendation is that you begin to sell stuff that you don’t need. There’s probably an area of your house that is too cluttered, whether it’s the attic, a closet, or the basement. Instead of having a yard sale, see if you can sell it on eBay. You’ll build your feedback ratings and be well on your way to becoming a better eBay entrepreneur.

Jesse Holmes is an eBay PowerSeller who has been making money on eBay for over 3 years. Before you start selling on eBay, you need to check out his excellent free eBay Business Start Up Kit, showing you step by step how to learn to sell on eBay.

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